courseDetail

header name BA (HONS) MARKETING code U1264PYC routeName Marketing routeCode U1264PYC academicYear 2027/28 moa Full Time mode C faculty Faculty of Business and Law department School of Strategy, Marketing and Innovation courseLeader Dr Fatima Antelo partner Not Applicable status LIVE level duration 3 Years with optional placement year hecosCode 100075 hecosCodeList code 100075 name marketing percent 100 contactEmail BALacademicservices@port.ac.uk departmentUrl routeMessageFlag false studyExchangeMessageFlag true projectModulesMessageFlag false intake block 1 occurance SEP diet U1264PYC1SEP27 year 2027/28 route U1264PYC diets diet U1264PYC1SEP27 moduleCollection M40091 moduleCollectionName DISCOVERING THE BUSINESS PROFESSIONAL modules name DISCOVERING THE BUSINESS PROFESSIONAL code M40091 credit 0 level FHEQ Level 4 teachingBlock Year type Compulsory (C) diet U1264PYC1SEP27 moduleCollection M40141 moduleCollectionName PRINCIPLES OF GLOBAL MODERN MARKETING modules name PRINCIPLES OF GLOBAL MODERN MARKETING code M40141 credit 30 level FHEQ Level 4 teachingBlock Term 1 type Compulsory (C) diet U1264PYC1SEP27 moduleCollection M40142 moduleCollectionName THE GLOBAL BUSINESS ENVIRONMENT modules name THE GLOBAL BUSINESS ENVIRONMENT code M40142 credit 30 level FHEQ Level 4 teachingBlock Term 1 type Compulsory (C) diet U1264PYC1SEP27 moduleCollection I00173 moduleCollectionName U1264PYC | BA (Hons) Marketing | Year 1 | Term 1 modules name U1264PYC | BA (Hons) Marketing | Year 1 | Term 1 code I00173 credit 0 level FHEQ Level 4 teachingBlock Term 1 type Compulsory (C) diet U1264PYC1SEP27 moduleCollection M40143 moduleCollectionName DIGITAL MARKETING IN ACTION: CONTENT AND CREATIVITY modules name DIGITAL MARKETING IN ACTION: CONTENT AND CREATIVITY code M40143 credit 30 level FHEQ Level 4 teachingBlock Term 2 type Compulsory (C) diet U1264PYC1SEP27 moduleCollection M40144 moduleCollectionName MARKET INSIGHT AND INTELLIGENCE modules name MARKET INSIGHT AND INTELLIGENCE code M40144 credit 30 level FHEQ Level 4 teachingBlock Term 2 type Compulsory (C) block 2 occurance SEP diet U1264PYC2SEP27 year 2027/28 route U1264PYC diets diet U1264PYC2SEP27 moduleCollection M30675 moduleCollectionName BUSINESS AND LAW UNDERGRADUATE WORK PLACEMENT EVENT GROUP A modules name BUSINESS AND LAW UNDERGRADUATE WORK PLACEMENT EVENT GROUP A code M30675 credit 0 level FHEQ Level 5 teachingBlock Year type Compulsory (C) diet U1264PYC2SEP27 moduleCollection M32642 moduleCollectionName EXPLORING THE MARKETING PROFESSIONAL modules name EXPLORING THE MARKETING PROFESSIONAL code M32642 credit 0 level FHEQ Level 5 teachingBlock Year type Compulsory (C) diet U1264PYC2SEP27 moduleCollection M34677 moduleCollectionName L5 PREPARATION FOR STUDY ABROAD modules name L5 PREPARATION FOR STUDY ABROAD code M34677 credit 0 level FHEQ Level 5 teachingBlock Year type Compulsory (C) diet U1264PYC2SEP27 moduleCollection M33963 moduleCollectionName DIGITAL MARKETING AND SOCIAL MEDIA modules name DIGITAL MARKETING AND SOCIAL MEDIA code M33963 credit 20 level FHEQ Level 5 teachingBlock Term 1 type Compulsory (C) diet U1264PYC2SEP27 moduleCollection M30930 moduleCollectionName MARKETING COMMUNICATIONS modules name MARKETING COMMUNICATIONS code M30930 credit 20 level FHEQ Level 5 teachingBlock Term 1 type Compulsory (C) diet U1264PYC2SEP27 moduleCollection I00174 moduleCollectionName U1264PYC | BA (Hons) Marketing | Year 2 | Term 1 modules name U1264PYC | BA (Hons) Marketing | Year 2 | Term 1 code I00174 credit 0 level FHEQ Level 5 teachingBlock Term 1 type Compulsory (C) diet U1264PYC2SEP27 moduleCollection M34692 moduleCollectionName BRAND MANAGEMENT modules name BRAND MANAGEMENT code M34692 credit 20 level FHEQ Level 5 teachingBlock Term 2 type Compulsory (C) diet U1264PYC2SEP27 moduleCollection M30929 moduleCollectionName MARKETING RESEARCH PROJECT modules name MARKETING RESEARCH PROJECT code M30929 credit 20 level FHEQ Level 5 teachingBlock Term 2 type Compulsory (C) diet U1264PYC2SEP27 moduleCollection D-U1264PYC2SEP27-TB1 moduleCollectionName Teaching Block 1 Optional Modules modules name BUSINESS VENTURING code M21772 credit 20 level FHEQ Level 5 teachingBlock Term 1 type Optional (O) name INNOVATION MANAGEMENT code M21783 credit 20 level FHEQ Level 5 teachingBlock Term 1 type Optional (O) name SERVICES MARKETING code M30932 credit 20 level FHEQ Level 5 teachingBlock Term 1 type Optional (O) diet U1264PYC2SEP27 moduleCollection D-U1264PYC2SEP27-TB2 moduleCollectionName Teaching Block 2 Optional Modules modules name EVENT PLANNING AND MARKETING code M31493 credit 20 level FHEQ Level 5 teachingBlock Term 2 type Optional (O) name MANAGING PRODUCT PORTFOLIOS code M25070 credit 20 level FHEQ Level 5 teachingBlock Term 2 type Optional (O) name PUBLIC RELATIONS code M30931 credit 20 level FHEQ Level 5 teachingBlock Term 2 type Optional (O) block 3 occurance SEP diet U1264PYC3SEP27 year 2027/28 route U1264PYC diets diet U1264PYC3SEP27 moduleCollection M33964 moduleCollectionName BECOMING A BUSINESS PROFESSIONAL modules name BECOMING A BUSINESS PROFESSIONAL code M33964 credit 0 level FHEQ Level 6 teachingBlock Year type Compulsory (C) diet U1264PYC3SEP27 moduleCollection M23870 moduleCollectionName DISSERTATION (MARKETING) modules name DISSERTATION (MARKETING) code M23870 credit 40 level FHEQ Level 6 teachingBlock Year type Compulsory (C) diet U1264PYC3SEP27 moduleCollection M33138 moduleCollectionName TRANSFORMATIVE MARKETING modules name TRANSFORMATIVE MARKETING code M33138 credit 20 level FHEQ Level 6 teachingBlock Term 1 type Compulsory (C) diet U1264PYC3SEP27 moduleCollection I00175 moduleCollectionName U1264PYC | BA (Hons) Marketing | Year 3 | Term 1 modules name U1264PYC | BA (Hons) Marketing | Year 3 | Term 1 code I00175 credit 0 level FHEQ Level 6 teachingBlock Term 1 type Compulsory (C) diet U1264PYC3SEP27 moduleCollection M26409 moduleCollectionName STRATEGIC MARKETING IN A GLOBAL ENVIRONMENT modules name STRATEGIC MARKETING IN A GLOBAL ENVIRONMENT code M26409 credit 20 level FHEQ Level 6 teachingBlock Term 2 type Compulsory (C) diet U1264PYC3SEP27 moduleCollection D-U1264PYC3SEP27-TB1 moduleCollectionName Teaching Block 1 Optional Modules modules name ADVERTISING CREATIVITY AND MEDIA code M34693 credit 20 level FHEQ Level 6 teachingBlock Term 1 type Optional (O) name BUSINESS CONSULTANCY PROJECT code M25880 credit 20 level FHEQ Level 6 teachingBlock Term 1 type Optional (O) name CONTEMPORARY ISSUES IN PRODUCT AND SERVICE DEVELOPMENT code M25069 credit 20 level FHEQ Level 6 teachingBlock Term 1 type Optional (O) name CROSS CULTURAL AWARENESS FOR BUSINESS code M21811 credit 20 level FHEQ Level 6 teachingBlock Term 1 type Optional (O) diet U1264PYC3SEP27 moduleCollection D-U1264PYC3SEP27-TB2 moduleCollectionName Teaching Block 2 Optional Modules modules name BUSINESS TO BUSINESS MARKETING code M33129 credit 20 level FHEQ Level 6 teachingBlock Term 2 type Optional (O) name DIGITAL MARKETING STRATEGY (LEVEL 6) code M30927 credit 20 level FHEQ Level 6 teachingBlock Term 2 type Optional (O) name GLOBAL BUSINESS SUSTAINABILITY AND RESPONSIBILITY code M30939 credit 20 level FHEQ Level 6 teachingBlock Term 2 type Optional (O) block 3P occurance SEP diet U1264PYC3PSEP27 year 2027/28 route U1264PYC diets diet U1264PYC3PSEP27 moduleCollection M35578 moduleCollectionName YEAR-LONG PLACEMENT modules name YEAR-LONG PLACEMENT code M35578 credit 120 level FHEQ Level 5 teachingBlock Year type Compulsory (C) diet U1264PYC3PSEP27 moduleCollection D-U1264PYC3PSEP27-ABD moduleCollectionName Optional Study Abroad modules name STRATEGY MARKETING AND INNOVATION STUDY ABROAD YEAR code M33490 credit 120 level FHEQ Level 5 teachingBlock Year type Optional (O) block 4 occurance SEP diet U1264PYC4SEP27 year 2027/28 route U1264PYC diets diet U1264PYC4SEP27 moduleCollection M33964 moduleCollectionName BECOMING A BUSINESS PROFESSIONAL modules name BECOMING A BUSINESS PROFESSIONAL code M33964 credit 0 level FHEQ Level 6 teachingBlock Year type Compulsory (C) diet U1264PYC4SEP27 moduleCollection M33138 moduleCollectionName TRANSFORMATIVE MARKETING modules name TRANSFORMATIVE MARKETING code M33138 credit 20 level FHEQ Level 6 teachingBlock Term 1 type Compulsory (C) diet U1264PYC4SEP27 moduleCollection I00175 moduleCollectionName U1264PYC | BA (Hons) Marketing | Year 3 | Term 1 modules name U1264PYC | BA (Hons) Marketing | Year 3 | Term 1 code I00175 credit 0 level FHEQ Level 6 teachingBlock Term 1 type Compulsory (C) diet U1264PYC4SEP27 moduleCollection M26409 moduleCollectionName STRATEGIC MARKETING IN A GLOBAL ENVIRONMENT modules name STRATEGIC MARKETING IN A GLOBAL ENVIRONMENT code M26409 credit 20 level FHEQ Level 6 teachingBlock Term 2 type Compulsory (C) diet U1264PYC4SEP27 moduleCollection D-U1264PYC4SEP27-DISS moduleCollectionName Dissertation/Major Project Optional Modules modules name DISSERTATION (MARKETING) code M23870 credit 40 level FHEQ Level 6 teachingBlock Year type Optional (O) name WORK BASED LEARNING code M22057 credit 40 level FHEQ Level 6 teachingBlock Year type Optional (O) diet U1264PYC4SEP27 moduleCollection D-U1264PYC4SEP27-TB1 moduleCollectionName Teaching Block 1 Optional Modules modules name ADVERTISING CREATIVITY AND MEDIA code M34693 credit 20 level FHEQ Level 6 teachingBlock Term 1 type Optional (O) name BUSINESS CONSULTANCY PROJECT code M25880 credit 20 level FHEQ Level 6 teachingBlock Term 1 type Optional (O) name CONTEMPORARY ISSUES IN PRODUCT AND SERVICE DEVELOPMENT code M25069 credit 20 level FHEQ Level 6 teachingBlock Term 1 type Optional (O) name CROSS CULTURAL AWARENESS FOR BUSINESS code M21811 credit 20 level FHEQ Level 6 teachingBlock Term 1 type Optional (O) diet U1264PYC4SEP27 moduleCollection D-U1264PYC4SEP27-TB2 moduleCollectionName Teaching Block 2 Optional Modules modules name BUSINESS TO BUSINESS MARKETING code M33129 credit 20 level FHEQ Level 6 teachingBlock Term 2 type Optional (O) name DIGITAL MARKETING STRATEGY (LEVEL 6) code M30927 credit 20 level FHEQ Level 6 teachingBlock Term 2 type Optional (O) name GLOBAL BUSINESS SUSTAINABILITY AND RESPONSIBILITY code M30939 credit 20 level FHEQ Level 6 teachingBlock Term 2 type Optional (O) routes courseCode BA (HONS) MARKETING courseName U1264PYC routeCode U1264PYC routeName Marketing academicYear 2027/28

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